Rule of thumb says higher the sheen, higher the shine, more durable and easy to maintain it is and higher the cost. But, high sheen also reflects more light and hence imperfections like patches or reworked areas are easily noticeable.
Gloss paints can be used in areas that demand attention and easy maintenance, like high traffic living room, kids room, kitchen and bath.
If you have to impress your tenants with your freshly painted apartment and also save good cash, go for matte paints. They are easy to be painted over and do not show up minor imperfections as well.
A smart tip is to use combination of paints: Matte finish on ceiling and products of desired sheen on walls.